Webaholics

There aren’t too many things that I can spend money on and not feel guilty about later. I don’t go on shopping sprees at the mall and buy things that I’ll never actually wear. I don’t live a plentiful life with material belongings that I have no need for. But, I do splurge on books. I could possibly spend hours in a bookstore. All I have to do is walk into Borders or Barnes and Noble and see the Bestseller Books aisle and I’m in heaven.

In my opinion, you can never have too many books or read too much. I’veread enough of the bestseller books to be about to advise a particular author to friends and family. Many of my coworkers know that they don’t need to go out and purchase the bestseller books they’re dying to read, if they wait a few weeks they can borrow mine.

I joined the Literary Guild book club years ago and have long since fulfilled my required duty. I love the fact that I can get most of the bestseller books for half the cost of the stores. Granted, I don’t always need to have them in hardback but that’s all the book club offers so that’s what I have scattered all over my house. If a book is worth reading, I can have it read in a weekend. My husband thinks it is ridiculous that I spend so much money on books and have them read within days. He doesn’t
understand that to me, books are an investment.

One thing that I have learned is that bestseller books are not always the best books on the market. I’ve read so many books that were written by new authors or little known authors and they have completely won me over. I’ve passed those books onto coworkers who have also have never heard of the authors. Usually, they will agree that these less known books are much better than the some of the bestseller books that are on the market.

Sometimes, I think that well known author books go straight to the bestseller shelves simply because of who the author is. Is that fair. No. But, that’s the way that market seems to work. Don’t get me wrong, by no means am I condemning the bestseller books that are on the market. I usually purchase books from those shelves knowing that they will be enjoyable. Being a hopeful writer myself, I’m hoping that someday my writings will turn into bestseller books as well. Until then, I will just keep on reading. And passing those books onto the next person.

It is a well known and widely accepted fact, that E-books….FREE E-books…are one of the best weapons in a viral marketing campaign arsenal. Here are four good reasons why this is true today and will continue to be true for the foreseeable future:

1. E-books are cheap to produce and don’t take long to set up. If you have articles that you have already written about the subject you are promoting, you can simply combine these articles into an E-book. If, on the other hand, writing isn’t your forte, you can use rebrandable E-books that have been produced by others. Just use your favorite search engine and do a web search for “rebrandable E-books”. You will get a lot of hits and have many to choose from. One way to distribute these E-books to visitors to your website is to give them as a free gift for subscribing to your newsletter. If your E-book contains material that people will want to share with their friends and family, they will pass it along to them… they will pass it along to others…and you will make money.

2. E-books are capable of reaching a large audience. The only limiting factor is the enthusiasm or the participants. Therefore, it is absolutely vital that your E-book contain something that people will want to share like timely information or humor. Remember that people like to know something that the rest of the world needs to know. They will pass along something that makes them look like they are in-the-know.

3. E-books are a way to sell other products other than the one you originally targeted. For example; if you are selling garden products, your customers could also be interesting in E-books about ancestry dna, trees landscaping, etc.

4. E-books are effective in building your reputation. It is an implied recommendation if you give a quality E-book and users willing pass on to others.